«First_Name_LVL2» «Last_Name_LVL2»
«Company2_LVL2»
«Contact_AD1_LVL2»
«Contact_City_LVL2», «Contact_State_LVL2»  «Contact_Zip_LVL2»  

Dear «Dear__LVL2»,

      It’s an Honor and Pleasure to have you as our Client!

 It’s been a pleasure working with you and your staff and watching your company prosper and grow. It is a credit to both your leadership and the team of dedicated individuals you’ve put together. 

Our company has a long way to go to reach the level of customer service we want to provide, but we’ll keep on trying by learning from successful organizations like yours. I ran across the following list recently that reminded me of the importance of customers.  I thought you might find it interesting.  

Customers are:
1.     The most important people in any business.
2.     Not dependent on us, we are dependent on them.
3.     Not interruptions of our work, they are the purpose of it.
4.     Doing us favors when they call, we are not doing them favors by serving them.
5.     Part of our business, not outsiders.
6.     Not cold statistics, they are human being with feelings and emotions like our own.
7.     Not someone with whom to match wits.
8.     People who bring us their wants, it is our job to fill those wants.
9.     Deserving of the most courteous and attentive treatment we can give them.
10. The lifeblood of this and every other business. 

Please call me anytime about anything you need and I’ll do my best to help. 

Sincerely,

Larry Breed

VP. Sales and Marketing